Streaks will come and go. TheBestPerHead bookies just need to trust the numbers
One thing you’ll learn as a bookmaker is the importance of patience. Unlike many sports bettors who are trying to get rich quick off a big score – sometimes in the form of a six-team parlay – bookies are in it for the slow play.
Turning a profit taking bets doesn’t happen overnight – despite what the 2017 NFL season has taught us. The hot start by pro football underdogs was a windfall for pay-per-head bookies and a welcome pivot from the results of the 2016 NFL campaign, which saw big favorites cover and large pups struggle against the spread: a tough combo for those taking action.
However, after NFL underdogs opened the 2017 schedule with a 53-35-1 ATS count through six weeks (a 60 percent winning clip for teams getting the points), the chalk (and the betting public) has come roaring back with a 25-12-4 ATS mark the previous three weeks – a near 68 percent win rate for favorites. Most recently, Week 9 posted a 7-4-2 ATS record for the faves.
Those stacks of profits made in September and mid-October are starting to thin, which could make any inexperienced pay-per-head bookie sweat. But, let’s remind you what we said at the top of this article: patience is important.
The NFL season is 17 weeks long, plus a postseason, and is only one of the many sports wagering options TheBestPerHead.com provides for its clients. These one-sided trends do tend to correct themselves over the course of the season, no matter the sport, so for those of you new to the bookmaking industry, have faith in the process.
Sports betting has the built-in house edge, and with TheBestPerHead.com managing line moves and vig adjustments, our clients get the best hold percentages in the pay-per-head industry. We have expert linemakers and risk management specialist that track action and maximize your profits, quickly reacting to your personal handle as well as widespread industry metrics and trend.
A perfect example of trends finding balance and the trust in long-term profits is NFL betting totals for the 2017 NFL season. While favorites were running hot against the spread the past three weeks, Overs and Unders were going back and forth, producing a 21-20 Over/Under count in that same span. Our oddsmakers do such a good job opening the number and our risk management team is so precise in their adjustments, that this near 50/50 split is exactly what our agents have come to expect from our PPH product.
When you consider the standard -110 juice on those totals, and the fact that the betting public does tend to lean toward the Over (in hopes of watching a high-scoring game), NFL Over/Unders have been a proven and stable moneymaker for pay-per-head bookies. Looking at the entire season, NFL games have produced a 67-65 O/U count – a slight 50.76 percent lean to the Over. That’s money in the bank.
And betting beyond spreads and total, TheBestPerHead.com offers football fans a number of alternative wagers: NFL futures, team and player props, parlays and teasers, as well as live in-game wagering. These are all high-yield markets for our valued agents in terms of win percentage on the handle, and at the same time they offer your clients the variety in wager types that today’s sports bettor demands.
So, not to sound like a broken record, but bookmaking is all about patience. TheBestPerHead.com is one of the most trusted and experienced pay-per-head providers in the industry and has a proven track record of success. A rough patch here and there does not make a NFL season, so remain calm, enjoy your business, trust the numbers, and let us worry about the hard stuff.
Good luck this Sunday!
